Business of Physical Therapy: This second Edition is completely revamped, still a Manual full of ideas, but NEW and improved marketing tips & strategies, from the simple to the complex - and much more!

2nd Edition NOW on Sale $99.00 EACH

A must-have for beginners in this exciting and fastest growing field of Physical Therapy

Table of Contents

How to develop a Mission Statement

Scope of Services
o Why Start a Women’s Health Service
o Overview of PT Services in women’s health
o Clinical, Educational, Wellness programs for women
o Adolescent Years
o Childbearing Years
o Mid-life and Older Years

Practices in Women’s Health
- Clinical Services -Employee Development
- Contract Services - Hiring the Right Staff
- Consulting - Being the Right Employee
- Teaching - Networking to get the job
- Fitness and Wellness Centers - Sample letter to employer

Business Plan - Sample Interview Questions
- Essential Elements of a Business Plan - Team Building
- Outline of a Business Plan - Sample Job Description
- Sample Business Plan: Women’s PT Clinic - Informal Employee Survey
- Sample Business Plan: Hospital setting - Employee Competency List

Customer Service - Peer group Evaluation
- Exceeding the Customer’s Expectations
- Clinician’s Realities vs. Patient Realities Money Management
- Upbeat Expressions - The environment
- “Yes” attitude for Service - What to share with staff
- Measuring Patient Satisfaction - Basic Money management
- Sample Satisfaction Surveys - Enhancing Revenue

Marketing - Lowering Costs
- General Principles - Defining a High Producer
- Action Steps of a Marketing Plan
- Nurturing Relationships Ethics and Compliance
- Maintaining Relationships with current clients Basics of Cost Accounting
- Body Language in Business Situations - Definition of Terms

BUILD &MAINTAIN RELATIONSHIPS: - Sample RVU calculations
o Physicians
o Other Referral Sources Budgets
o Community - Start-up, estimating costs
o Large Employer Groups
o With your Staff/colleagues
o Exposure to the Media

Documentation Standards
- Informed Consent/guidelines
- Sample Brochures for Physicians, Patients, Insurance companies
o Pelvic Pain, Incontinence, Before and After Abdominal Surgery
o Breast Surgery Rehab, Fall Risk Reduction, No More Jelly Belly

Billing and Coding

- Sample CPT Codes

What the "Clinical Guide" covers:

 Much more clinical in nature. It is in fact a Study Guide or Cheat sheet in women’s health

Adolescence – what programs are appropriate for this group, common conditions in this age group

Prenatal – clinical, educational and wellness programs, overview of anatomy, common diagnoses/evaluation and treatment ideas and at the end of the Chapter – what seminars to go to for training and what equipment to buy, where and how much it costs

Post partum – as above, Pelvic floor muscle weakness (incontinence and prolapse) as above, Pelvic floor tension syndromes (organ related and muscle related)